Find out how this brand, started in a Los Angeles garage, gained the favour of stars from the likes of the SexPistols to UziVert. ChromeHearts fashion
Chrome Hearts first broke on the scene when Steve Jones, guitarist of the Sex Pistols began wearing the brand onstage. Not long after, bands such as Motley Crüe and Guns N’ Roses began wearing Chrome Hearts too, and the rest as they say, is history.
The trio of founders would eventually split up in 1994 whereupon Stark and his wife took control of the brand. A couple of years later Chrome Hearts opened its first-ever flagship in New York City, and now has expanded to 33 stores worldwide covering USA, Asia, Europe and the Caribbean. Apart from that, stockists include Bergdorf Goodman, Isetan and Selfridges.
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