Everything to Know About the Curated Ear Piercing Trend (Scarlett Johansson and Ashley Graham Are Big Fans)

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Everything to Know About the Curated Ear Piercing Trend (Scarlett Johansson and Ashley Graham Are Big Fans)
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Earscaping — or having a 'curated ear' — is when multiple ear piercings are filled with mix-matched jewelry

For some, getting one’s ears pierced for the first time can be quite an experience — and most likely happened at a trendy kids’ jewelry store like Claire’s. But as you’ve probably noticed, getting additional lobe and cartilage piercings at tattoo shops isn’t nearly as exciting., a new boutique ear piercing studio in New York City’s Nolita neighborhood, is on a mission to change that, capitalizing on the celeb-favorite curated ear trend in the process.

Co-founders Anna Harman and Lisa Bubbers developed the business idea after discovering a hole in the market about a year ago. Bubbers tells PEOPLE, “I went with Anna to get her second piercing at a tattoo shop. We were both like, ‘Wow, this is really not what we, as consumers, want from this experience.'”

What they noticed was a limited selection of earring styles and an overall uninviting atmosphere. Harman and Bubbers were confident they could offer something better. Something between

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