GM thinks it can do software better than Apple and Google.
, Ultra Cruise. Additionally, Mike Hichme, the executive director of digital cockpit experience at GM, toldthat it doesn’t want to design features that could leave out people who don’t own a cellphone.
“From a business perspective, having more control over what happens within your vehicles is extremely valuable for both vehicle development as well as the opportunities presented by capturing and repackaging data for analysis and marketing,” Ivan Drury,“From a business perspective, having more control over what happens within your vehicles is extremely valuable”
But customer preferences are what they are now. And years of dealing with frustrations from systems like CUE, which became exponentially outclassed by the smartphone experience as each year went on, have added up. . But Tesla’s an odd animal in the auto industry. It’s long seen itself more as a tech company that makes cars — the same pivot all these legacy automakers are trying to make — and CEO Elon Musk is infamous for sparring with competitors. Plus, Tesla’s in-car software experience, while far from perfect, has largely been markedly better than many old-school car companies.
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