Nike is doubling down on litigation in a fierce battle to protect its patents and trademarks. Here's every brand it has sued in recent years.
Michael Loccisano/Patrick McMullan/Getty Images, commonly known as Bape, alleging trademark infringement. Specifically, the suit alleges violations of Nike's Air Force 1, Jordan 1, and Dunk designs, calling Bape's products"near verbatim copies."
The timeline is significant. The longer companies wait to assert trademark rights, the weaker those rights become. Nike has used elephant print on numerous sneakers, most notably on several Air Jordan 3s and a pair of Dunks in 2002 done in collaboration with Supreme. a month later, noting it registered trade dress protection for elephant print in 2012 and Dunks in 2009. . Gnarcotic agreed it would no longer produce any merchandise that infringed on the trademarks. Nike has sued numerous companies that it alleges sell counterfeit products that infringe on these trademarks.
Nike's push to get more trade dress and trademark protection could be part of its work to crack down on fake sneakers. The lawsuit notes many counterfeit shoes are sold on e-commerce platforms like Amazon, eBay, and others.
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