Spiegel said Snapchat's 2018 redesign resulted in higher engagement with professionally made premium content.
Snap CEO Evan Spiegel gave an interview to The Wall Street Journal in which he said Snapchat's 2018 redesign had proved beneficial to the company. The redesign provoked huge backlash from users when it first rolled out, and caused Kylie Jenner to tweet that she didn't open the app any more — sending Snap's stock spiralling. Spiegel said the redesign resulted in higher engagement with professionally made"premium" content.
Snap CEO Evan Spiegel gave an interview to The Wall Street Journal in which he said Snapchat's 2018 redesign had proved beneficial to the company. The redesign provoked huge backlash from users when it first rolled out, and caused Kylie Jenner to tweet that she didn't open the app any more — sending Snap's stock spiralling. Spiegel said the redesign resulted in higher engagement with professionally made"premium" content.
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