Evaluating Apple's services strategy ahead of the Apple Watch 5 release:
Share to twitterApple’s brand has been synonymous with leading industrial design and usability for decades. And despite naysayers claiming a lack of innovation at Apple, the company continues to drive markets. As we await the next round of product launches next week, it's important to review Apple’s overall strategy.
First, Apple’s upped its game in the sophistication of its services. Moving beyond music and iCloud, Apple launched a more extensive service strategy that broadened its play in the content, finance and healthcare market. Second, consumer behavior changed toward purchasing more services. Thirdly, cloud computing and mobile network advances make it easier to deliver network-connected services.
This year Apple launched watchOS. The move toward offering a separate watch-specific development environment was a much-needed step to solidify developer interest. The company also showcased new Watch health features such as menstruation and fertility tracking. Deals with insurance companies, such as Aetna, UnitedHealthcare, have already increased adoption rates but offer longstanding opportunities to expand adoption in the smartwatch segment of the wearables category.
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