Etro's spring 2022 collection is here. See every look:
, the nu-hippie London club night in Shoreditch Town Hall: Although we can’t remember meeting there, it’s possible—because even the morning after, one’s recollection would be a little hazy. It was an awesome night that started early and ended early: Bongo drummers would riff live to the sets of Monkey Pilot and crew, there was a lot of mutual massage , psychedelic light shows, chakra reading, chai drinking, and face-painting.
Fast-forward 30 years: As her family’s house was locked in negotiations that would in July lead to the sale of a 60% stake to L Catterton , Veronica Etro found herself thinking back to those hazy, crazy days under the parachute. She said: “I’m a person who really goes with the flow. Everything will be done. And I’m here, and I’m happy.
She then took this house-relevant source spirit and renewed it afresh through a design expression filtered through those 1990s Shoreditch nights. So to a soundtrack that sandwiched Massive Attack between Moby, we saw Etro-signature paisleys blended with flower-power florals, mandala embroideries, and tree of life graphics, all punctuated by fertility-symbolizing Zoroastrian seed motifs.
, and that fleeting moment when the new “Daisy Age” seemed like a counter-cultural force with staying power. The show closed with a drumming performance of Whirl-Y-Gig epicness, before we all headed out—no hugs allowed—to wait for the ride to the next one. This was a collection charged with positive pan-generational nostalgia that also strived to pass that spirit forward.
France Dernières Nouvelles, France Actualités
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