The U.S. beauty group is using cutting-edge technology to support more than 20 prestige brands across its portfolio.
Backed by Microsoft ’s Azure OpenAI Service, the project’s generative AI capabilities will support more than 20 prestige beauty brands. Image credit: Estée Lauder Cos.U.S. beauty group Estée Lauder Companies is expanding its strategic partnership with technology giant Microsoft Corp.
“At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,” said Jane Lauder, EVP of enterprise marketing and chief data officer at“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy,” Ms. Lauder said.
The first involves an internal-facing, conversational AI chatbot helping luxury beauty teams at Estée Lauder Cos. “efficiently navigate and further leverage ELC’s proprietary and extensive database of product and claim data, allowing brands to launch locally relevant campaigns more rapidly.” Next, the duo are speeding up research and product development turnaround times with AI Innovation Lab’s assistance, equipping scientists and specialists with information regarding trending products and ingredients at speed.
Fragrance And Personal Care Industry Sectors Internet News Estée Lauder Cos. Fragrance And Personal Care Luxury Luxury Daily Luxury Marketing Luxury News Microsoft
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