Esports organization Immortals has closed a $30 million fundraising round, attracting backers that include such entertainment industry players as Lionsgate, AEG and Quibi CEO Meg Whitman by DawnC331
Esports organization Immortals has closed a $30 million fundraising round, attracting backers that include such entertainment industry players as Lionsgate, AEG and Quibi CEO Meg Whitman, who are claiming a stake in this rapidly growing corner of the entertainment market.
"With esports, you’re dealing with a gaming constituency that’s an attractive demographic and also an elusive demographic," said Peter Levin, Lionsgate's president of digital strategy and Immortals board chairman."You’re dealing with the fastest-growing consumer trend in the world, which is gaming. You’re dealing with relatively equally weighted gender split and engagement metrics.
When the company raised its first round of investment in 2017, Immortals brought in Ari Segal, an executive with experience managing professional sports teams, as president and chief operating officer. He assumed the CEO role last December, with Whinston stepping out of day-to-day operations. Immortals is positioning itself to capitalize on that growth. Together with its new round of funding, the company said it acquired the Brazilian game matchmaking platform Gamers Club, whose technology pairs players of equal skill.
France Dernières Nouvelles, France Actualités
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