'We believe that there are parties out there that can help us on the content side. And so you can draw whatever conclusions you want from that,' Jimmy Pitaro said.
Pitaro dodged when asked about what partners in particular would make sense for ESPN, though CNBC reported last week that the company had held discussions with the NBA and NFL about partnership deals. The leagues, if given an equity stake in ESPN, might be able to contribute in the form of content, be it rights or other forms of media.
“I will emphasize the fact that we believe that there are parties out there that can help us on the content side. And so you can draw whatever conclusions you want from that,” Pitaro said. “But, you know, my priority is when we do launch flagship channels directly to the consumer a la carte, that the content proposition is as compelling as it can be.”
ESPN, of course, is facing long-term challenges as the traditional pay-TV bundle declines. Pitaro repeated a common refrain from Iger in recent months, namely that ESPN will go direct-to-consumer eventually, but it wants to balance that future with the lucrative present, with the company pulling in billions of dollars annually in carriage fees from cable and satellite companies.
“We are obviously very aware of what’s happening in the traditional television world. And that business model has been very good to ESPN and the Walt Disney Company,” Pitaro said. “At the same time., Bob and I have been clear that taking our channels, our flagship channels direct to consumer is a when, it’s not if.
Pitaro added that “when we do that it’ll be in parallel with the traditional world,” suggesting that a direct-to-consumer ESPN will not necessarily mean the end of ESPN’s linear offerings.
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