Sports media is betting big on sports gambling
ESPN announced on Tuesday that it is partnering with Caesars Entertainment to build a new ESPN-branded studio at its LINQ Hotel and Casino in Las Vegas.The studio will launch next year and it will serve as a"hub" for sports betting-related content across ESPN's TV, digital and social platforms, while providing coverage for the growing number of sports events that take place in Las Vegas.In this new partnership, Caesars will also be ESPN's official sports-odds data supplier.
" "I remember when they wouldn't let us reference team names whenever I referred to odds, concerned about how the leagues would react," Rovell tweeted on Tuesday."Times have changed."Other major sports media properties like Turner Sports have entered into partnerships to expand its gambling coverage. Fox Sports is going so far as to facilitate sports bets.
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