Eskimo Pie Ice Cream will change its problematic name and packaging that's rooted in derogatory stereotypes
for the treat was "I-Scream Bars" but the marketing later changed when Russell C. Stover joined Nelson's business.
The brand's name change is one of a slew of marketing changes made by companies across the board in an effort to remove racist and derogatory stereotypes in marketing material.include Aunt Jemima, Uncle Ben's, and Land O'Lakes. The re-examining of brand messaging became more widely addressed after protests and activism erupted after the police killing of George Floyd, a 46-year-old Black man who died after an officer knelt on his neck for over eight minutes.Get a personalized selection of top stories daily based on your preferences. Sign up now.
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