The beauty of finding and solving a problem in a large industry or marketplace is that if successful, it will result in a large company being formed.
When you hunt for problems, there is always a cause for the problem to exist. Find and validate real causes to problems. Be very specific as to the actual cause down to the smallest detail.When analyzing a ‘system’ or marketplace, note who all the players are from current companies to network partners to consumers. Analyze and research each ‘player’ in the network to really understand and gain insights.
Talk to customers. As crazy as it sounds, quite a few entrepreneurs never actually talk to customers to gain insights. They assume they know the problem. Big mistake. Talk to experts. A group of experts have something you don’t have. The collective wisdom and knowledge from years of observation and learning. Go talk to them.
Monitor customer conversations. If you want to know what people think, go hang out where they have conversations, online or offline. Study customer behavior . If you want to invent a better mop, do what Proctor and Gamble did to create Swifter. Hang out in the customer environment and observe what they do and don’t do to solve the problem of a small spill.
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