EXCLUSIVE: Endeavor is putting its money into non-scripted television. The company, which owns WME, IMG and UFC, has made a strategic investment in Asylum Entertainment Group, the unscripted produc…
It was originally formed by Michaels in 2003 and sold to Legendary Entertainment for over $150M in 2014. Michaels bought it back in 2018 and restored the original brand name in 2019.
Sanhueza, who was EVP of Content Strategy & Development, now also becomes Head of Nonscripted Content with Asylum CEO Michaels and President Jodi Flynn reporting to her.
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