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Tesla CEO and owner of X/Twitter Elon Musk made a concerted effort to rebuild his frayed relationship with the advertising community during his appearance at the Cannes Lions International Festival of Creativity on Wednesday.that the event, which gathers the most influential executives in the advertising industry in the South of France, became a focal point for Musk to address the controversies that have accompanied his stewardship of X, the social media platform formerly known as Twitter.
Musk’s tumultuous takeover of X/Twitter has been marked by significant challenges, particularly with advertisers who play a crucial role in the platform’s revenue stream. His decision to relax some content restrictions and reinstate previously banned accounts caused considerable unease among marketers. Additionally, Musk’s own controversial tweets have often drawn criticism and caused issues for the platform. Musk acknowledged this, stating: “I do shoot myself in the foot from time to time.
Musk’s return to Cannes follows X/Twitter’s absence from last year’s event amidst the upheaval caused by his acquisition. The acquisition led advertising agencies, including WPP, to advise clients totheir ad spend on the platform. Musk’s speech appeared aimed at addressing these concerns and extending an olive branch to skittish advertisers.
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