Elon Musk Says Twitter Will Soon Change Its Brand to “X”

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Elon Musk Says Twitter Will Soon Change Its Brand to “X”
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'Soon we shall bid adieu to the twitter brand and, gradually, all the birds,' Musk tweeted late Saturday night.

As usual with Musk, it’s hard to tell how serious he is. He is known for making eyebrow-raising comments and then not following through on them or otherwise pivoting.

Still, Musk has long had an obsession with the letter. Or as he tweeted last night while sharing a photo of himself making his hands into an X while standing in front of signage for the Tesla Model X: “Not sure what subtle clues gave it way, but I like the letter X.”But, of course, Musk also founded the website and online banking service X.com in 1999. It would eventually merge with another company to become PayPal. Musk reacquired the X.

Tweets will be called an X, Musk wrote, and followers will be called “viewers,” a reference to a goal to make Twitter a bit more like TikTok or YouTube.

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