Elon Musk announced Sunday night that Tesla will raise vehicle prices by about 3 percent, and keep more stores open than previously planned.
Tesla CEO Elon Musk told employees in an e-mail late Sunday night that the electric car maker would shift its sales plans yet again — raising prices by about 3 percent on most of its cars and keeping more stores open than it had previously planned.
Tesla caused controversy in recent weeks announcing it would shut its stores and shift worldwide sales to online only. The move was presented as a full embrace of e-commerce, and a cost-cutting measure that would enable Tesla to sell the base version of its electric sedan, the Model 3, at the long-awaited price of $35,000 finally.
The internal e-mail Musk sent on Sunday may help calm those who remained at Tesla after lay-offs in January, and ongoing job cuts after that. There are another 20% of locations that are under review. Depending on their effectiveness over the next few months, some will be closed and some will remain open.
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