Column: Peter V. Ueberroth was honored with a plaque at the Coliseum for all the work he's done for the Olympics and for creating a blueprint for the success of future Summer Games.
“I think that’s a true statement, to be honest with you,” said, almost unnoticed in street clothes and without those nine Olympic swimming gold medals arrayed around his neck. “He created a financial model they’re desperately trying to emulate.”
Ueberroth, supported by then-mayor Tom Bradley, created a private financing plan that relied on media rights and corporations. The Games were commercialized as never before, yes. They also turned a profit of about $225 million, some of which went to the U.S.
France Dernières Nouvelles, France Actualités
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