Elizabeth Holmes’ Scam Is Over, But Her Story Will Go On Forever

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Elizabeth Holmes’ Scam Is Over, But Her Story Will Go On Forever
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The Theranos scandal is juicy, damning, and rife with potential readings — in other words, ideal fuel for our 24/7 take economy.

To consume any or all of the Theranos retellings is to begin to feel that Holmes' true calling was not to become a visionary, but to become a vector of content.

To consume any or all of the Theranos retellings is to begin to feel that Holmes' true calling was not to become a visionary, but to become a vector of content. At a time when we're enraptured with reexamining events to look at how media portrayals and commonly accepted narratives went awry, hers is an ideal story.

Holmes collected signifiers of seriousness, some of which, like the voice, were clearly meant to combat gendered baggage around women in power by evoking associations of masculinity. Others were about positioning herself as a wunderkind, an otherworldly genius, a chosen one.

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A behavioral economist explains why Elizabeth Holmes might not have felt bad lying about TheranosA behavioral economist explains why Elizabeth Holmes might not have felt bad lying about TheranosIn a new HBO documentary about the fall of Theranos, behavioral economist Dan Ariely described an experiment on the psychology of lying.
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