In a new ad that nods to the 2024 Oscars, the pharmaceutical firm discourages people from using drugs like Mounjaro for cosmetic weight loss.
Eli Lilly has a message for people who are taking prescription medications developed for patients with Type 2 diabetes and obesity: Don't take the drugs just because you want to look good.The message, delivered in a new Hollywood-themed ad called 'Big Night,' will air this weekend and is timed to coincide with Sunday's broadcast of the Oscars. The spot opens with a shot of a sequined gown, suggesting that the woman voicing the campaign is preparing for a formal event.
Lilly also makes Zepbound, which is indicated for adults with obesity. This year's Oscars host, Jimmy Kimmel, opened the 2023 awards ceremony by poking fun at Ozempic.'Everybody looks so great. When I look around this room I can't help but wonder, 'Is Ozempic right for me?'' he quipped. 'Part of the cultural dialogue'In a statement ahead of its new ad, Lilly underlined that people shouldn't take drugs like Mounjaro just because they want to be slimmer.
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