The six companies were classified Wednesday as online “gatekeepers” that must face the highest level of scrutiny under the 27-nation bloc’s Digital Markets Act.
“The most impactful online companies will now have to play by our EU rules,” European Commissioner Thierry Breton, who’s in charge of the bloc’s digital policy, said on X, previously known as Twitter. “DMA means more choice for consumers. Fewer obstacles for smaller competitors. Opening the gates to the Internet.”
The companies now have six months to start complying with the Digital Markets Act’s requirements, which are spurring changes in how Big Tech companies operate. “Consumers will be better off because you will pay less and will be able to move more easily from one one platform to another,” de Streel said. “So that’s the endgame.”
Platforms are banned from ranking their own products or services higher than their rivals in search results. So, Amazon isn’t allowed to make its own-brand products easier to find than those from third-party merchants. The ecommerce giant already started giving European buyers more visible choices when itlast year, by offering them a second “buy box” with a different price or delivery offer for the same product.
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