As sports fans around the world have become increasingly frustrated with the lack of live events, esports content has stepped in to fill the void
“We’ve seen a dramatic increase in viewership” for e-sports broadcasts, said Todd Sitrin, senior vice president of Electronic Arts Inc’s Competitive Gaming Division, adding that the maker of battle-royale sensation “Apex Legends” saw an increase of two to three times its normal viewership in the first quarter of 2020.
Online streaming platforms recorded a 43% jump in viewership to nearly 495 million hours in the week starting March 29, compared to the week at the beginning of 2020, according to analytics firm Stream Hatchet. The March 29 race at the Texas Motor Speedway in the eNASCAR iRacing series, a popular simulation racing game, is the most viewed e-sports event ever on linear television as of March 30, according to Nielsen Sports.
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