Durk Jager, Short-Lived CEO of Procter & Gamble, Has Died at Age 78

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Durk Jager, Short-Lived CEO of Procter & Gamble, Has Died at Age 78
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Obituary: P&G’s first foreign-born CEO pushed for rapid change, then was pushed out

At Procter & Gamble Co., Durk Jager was known as a demanding boss who sometimes joked that he would break employees’ kneecaps if they didn’t follow his orders.

In January 1999, he became the first chief executive officer of P&G born outside the U.S. and a symbol of soaring global ambitions. His predecessor, John Pepper, said the Netherlands-born Mr. Jager personified “the essential qualities that will be critical to realizing the goals and vision we are pursuing.”

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