“Dune,” an adaptation of Frank Herbert’s sci-fi epic, opened to $40.1 million at the North American box office. It’s a respectable start given the ongoing pandemic and the f…
,” an adaptation of Frank Herbert’s sci-fi epic, opened to $40.1 million at the North American box office. It’s a respectable start given the ongoing pandemic and the film’s unconventional debut. In addition to playing in 4,125 domestic theaters, “Dune” premiered simultaneously on HBO Max, which might have taken a chunk out of overall ticket sales.
In a milestone for the studio, “Dune” landed the biggest three-day tally for Warner Bros. since the company began its day-and-date strategy on HBO Max. “Godzilla vs. Kong,” which scored a then-pandemic record $31 million in April, previously held that high-water mark.
“I’m smiling,” Warner Bros. president of domestic distribution Jeff Goldstein said on Sunday morning. “Exhibitors are thrilled. The best part is, fans are loving what they’re seeing. They’re loving the big-screen experience. It’s been a winner of a weekend for movie-lovers.”, Rebecca Ferguson, Oscar Isaac and Josh Brolin, “Dune” is the first chapter in an expected two-part saga.
Avid fans of Herbert’s seminal 1965 novel sought out “Dune” on the biggest screen possible, with premium formats such as Imax, Dolby and 4DX accounting for 50% of domestic ticket sales. Imax alone contributed $9 million, representing 22.5% of the market share, marking the company’s largest opening weekend since the pandemic.
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