‘Dune’ Forecast to Earn $35 Million in China After Second Place Opening

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‘Dune’ Forecast to Earn $35 Million in China After Second Place Opening
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“Dune,” Denis Villeneuve’s sci-fi film of epic proportions, opened solidly in China on Friday and is forecast to attain a gross box office of $35 million (RMB224 million) in the country. The foreca…

The forecast was made by Maoyan, one of China’s leading online ticketing agencies, which also reported that the film had grossed RMB23.8 million by 2pm Friday local time.

The early scores, however, are closely matched. At 2pm, “Dune” had achieved a 40% share of Friday’s nationwide box office, trailing the 45% for “Changjin.” But industry sources and commentators have long been lukewarm on the prospects for “Dune,” deeming it too highbrow for a large part of the Chinese audience and lacking stars that have significant following in the Middle Kingdom.

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