Popular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies
. They say working directly with these companies lets them maintain creative control.
Bruce Henderson, chief creative officer at SmileDirectClub, echoed that sentiment. The company has its own creative team but uses production companies like Improv Everywhere on a project basis. Moving Image & Content, which has clients including Birdies and Èsika, says it provides services like helping clients identify their audience and match their messages to the audience across marketing channels.
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