Fear of needles has been one of the medical industry’s most intractable problems. Are more needles the solution?
SYDNEY—Fear of needles has been one of the medical industry’s most intractable problems. David Hoey thinks more needles may be the solution.
The difference is that the needles that Mr. Hoey’s company, Vaxxas, are developing are tiny—each a fraction of the width of a human hair. Clustered on one side of a patch, they are invisible to the human eye and barely break the skin when pressed onto the arm—benefits that could lower anxiety levels of patients“You don’t get too many markets where a product is universally disliked by customers and yet has a 100% market share,” Mr. Hoey, Vaxxas’s chief executive, says of traditional needles.
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