Marlene Lenthang is a breaking news reporter for NBC News Digital.
The beef between rappers Drake and Kendrick Lamar exploded on the airwaves this summer. Now it's found a new arena: the law courts. Drake alleged in a court filing Monday that Universal Music Group and Spotify conspired to “artificially inflate” Lamar’s summer hit “Not Like Us” by using bots, payola, and other tactics. This summer the two released several diss tracks targeting each other.
UMG often boasted of the wild success of “Not Like Us,” which broke Spotify records, the filing said. The hit holds the record for the biggest single day streams of a hip hop song and is the most streamed “diss track” in Spotify history, according to the petition. The song has over 900 million streams, according to Spotify. The petition said that the alleged schemes to inflate the popularity of the song were motivated “by the desire of executives at Interscope to maximums their own profits.
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