Larry Scott boasted five years ago that the Pac-12 Conference would be able 'to adapt, react and take advantage of this new world media order that's coming in a way others can't.'
WALNUT CREEK -- Larry Scott boasted five years ago that the Pac-12 Conference would be able"to adapt, react and take advantage of this new world media order that's coming in a way others can't."
"I think this was a factor of timing and potential media partners not being willing to provide the right fees that the conference and the institutions wanted," said Tag Garson, senior vice president of properties for Wasserman, a media company that represents broadcasters, coaches and executives and also consults with teams and leagues.
Many speculated a new Pac-12 rights deal would be done by this year's basketball tournament, but when that didn't happen, concerns about the conference's future began to ramp up. If Pac-12 subscriptions approached 3.7 million, the payout would jump to about $50 million per school, the person said. That would have put the conference not far behind the Big Ten and SEC, and well ahead of the Big 12 and Atlantic Coast Conference in annual media rights revenue.
Because that would not have been known until the end of Year 2, it would have logistically been too late to move before Year 3. But if the conference opted out after Year 3 all schools would also have been able to back out of the five-year grant of rights the conference was requiring. At that point, the best the Pac-12 could hope for was getting a deal that would have resulted in the same payouts as its current one, which would have left league schools lagging in revenue behind other Power Five programs.
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