Opinion: Doug McIntyre: The pharmaceutical war on obesity has begun
Feeling a little chunky after that weekend BBQ?The man hasn’t been born who can say no to baby back ribs. And how bad can one measly chocolate cupcake with cream cheese icing be?
Maybe you topped it all off with a big juicy slice of that vodka-spiked watermelon Uncle Carl brought.Hey, it’s summer! Have some fun. Our diets can start tomorrow!While the diet industry is a multi-billion-dollar enterprise, frequently offering more false hopes than a political campaign, the tide appears to be turning thanks to the billions to be made by Big Pharma who have set their sights on the obesity epidemic.While malnutrition was once a global reality, today the opposite is true.
At least, that’s what Novo Nordisck claims in their internal research. If certified by the FDA, this could put pressure on the health insurance industry to cover Wegovy, which currently costs as much as $13,600 a year.
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