There are so. many. weed brands, but this one is cutting through the noise:
Author:Dhani MauUpdated:Oct 28, 2019Original:Oct 28, 2019It hasn't been two years since recreational marijuana use became legal in California, and yet the cannabis space has already become incredibly crowded with brands.
"We believe in stepping fully into that narrative around wellness," explains CEO Gunner Winston. "We're not the only solution; we're part of a broader community of people who are talking about food and working out and we have a viable means of naturally providing ways for you to manage your health and happiness." It does that by crafting targeted formulas with THC and plant-derived terpenes that are found to have specific effects.
"We're going in saying we have to accept some of the entrenched stereotypes that exist in the space and design is an important element to bring people into the category," says Winston. "We want this to sit next to your phone and if you want people to know [what it is] they will, but more importantly, we want people to be inspired by it and feel really happy to hold it in their hand and have that connection to our product that we think is important for any brand.
"[We are] willing to make an investment that doesn't always benefit us in the short term from a profitability standpoint, but really helps us build a world-class global brand," says Winston. "Part of it's also where we are and how we're set up: We didn't just do some little rinky-dink shop. We're on Abbot Kinney next to Gjelina, across from Warby Parker. Obviously we put a lot of time and effort into this property.
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