'It's all part of our strategy to fortress the markets that we operate in, which brings a lot of benefits,' CEO Ritch Allison says.
Domino's Pizza seeks to expand its global footprint to 25,000 stores in order to achieve its top objectives and build its market share, CEO Ritch Allison told CNBC Wednesday.
"It's all part of our strategy to fortress the markets that we operate in, which brings a lot of benefits," Allison explained to "Mad Money's" Jim Cramer."[It] gets us closer to the customer so our service improves, lowers the cost of that delivery as we're driving fewer miles, and also frankly improves the wages for our drivers because they're getting more delivery runs per hour.
The company has been investing in its digital services and doesn't want to give away the margins or data it has gathered from more than 20 million active members in its loyalty program. The loyalty program and better technology has helped the pizzamaker increase its app downloads, boost its operations, and gain more repeat customers, Allison said.
The stock jumped 7.5% after it reported better-than-expected earnings in the first quarter. While it did not beat same-store-sales growth expectations, the 3.9% that Domino's reported was not as bad as investors feared.
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