Dolce & Gabbana has joined a growing list of fashion houses to ban animal fur, announcing Monday that it will use a sustainable 'eco-fur' in future collections
making similar pledges in recent years, D&G has faced growing calls to ban animal fur -- including fox and mink fur -- from its collections.
Campaign group People for the Ethical Treatment of Animals , which has organized high-profile protests inside and outside several of the label's stores, Monday's decision as"compassionate and business-savvy." The animal rights organization said it had received emails about D&G from over 300,000 supporters in over two decades of campaigning.Erik McGregor/LightRocket/Getty Images
D&G did not disclose further details about how -- or from what materials -- its faux fur will be manufactured, but said its new policy meets guidelines outlined by the Fur Free Alliance, a group of animal protection organizations. In a press statement, the Fur Free Alliance's chairman Joh Vinding commended D&G for"ending its association with fur cruelty and transitioning to more humane and innovative materials.
In 2017, fellow Italian label Gucci became one of the first major luxury brands to announce that it was going fur-free, a move that Humane Society International described at the time as"a
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