Big name advertisers from T-Mobile to Google are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday
This photo provided by Google shows Doja Cat in a scene from Google's 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots.
Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year. To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about “premature electrification.
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