Aesthetics can only get you so far. From exquisite supercars to futuristic Teslas, how big a role does design play in the automotive industry?
The automotive industry is rapidly changing due to emerging technologies like electrification, autonomy, and connectivity. But, despite government support and growing economies of scale, these technologies remain rather expensive to develop and commercialise. Not only that, battery electric vehicles have low entry barriers, making the car business a lot more difficult, even for luxury manufacturers.
In fact, some vehicles from American and Chinese upstarts, such as the Tesla Model 3 and the NIO ET7, perfectly embody the sleek, minimalistic styling that buyers expect from high-tech luxury these days . And these firms have won plenty of plaudits for their work, too. The Model 3 was Automobile magazine’sWhile these entrants typically differentiate themselves via innovation or software, they understand the value of design in getting consumer attention and visibility. “Design is not an expense.
Incidentally, Tesla’s rival Lexus too had a similar idea in mind when it came up with the “Spindle Grille” over a decade ago. The conspicuous front fascia of the company’s cars alienated many customers, however, Toyota was eager to give its luxury marque a stronger personality after years of being criticised for “bland” design.Such a strategy may not always work, but Lexus didn’t make design its core proposition anyway. Instead, that has usually been quality and durability.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
How This Boutique Music & Sound Design Company Scored a Touchdown With 7 Super Bowl Spots7 Super Bowl 2024 commercials were scored by the music design firm behind Etsy, Budweiser and more ads featuring Ice Spice, Tina Fey and others.
Lire la suite »
2025 Porsche Taycan unveiled with numerous design and powertrain changesThe 2025 Porsche Taycan receives a long list of updates including a new-look design, quicker acceleration, more features, and a higher base price.
Lire la suite »
How To Design Your Home So It Helps You Hop On The 'Slow Living' Train'I've never wanted to live in a home that felt staged.'
Lire la suite »
New White Sox park would bring riverfront-friendly design and big economic impact, developer saysA new White Sox stadium near downtown would make the most of views of the Chicago River and the Willis Tower, bringing explosive growth to the South Loop.
Lire la suite »
Porsche 718 Boxster EV drops camo, shows new headlight designGet in-depth info on the 2024 Porsche 718 Boxster including prices, specs, reviews, options, safety and reliability ratings.
Lire la suite »
Super Bowl 2024 score, live updates: 49ers lead the Chiefs 10-3 at halftimeThe Super Bowl kicks off in Allegiant Stadium at 5:30 CT, featuring the Kansas City Chiefs and the San Francisco 49ers. Follow along with us here for live updates.
Lire la suite »