The strong debut of “Doctor Strange” is an encouraging sign for a movie industry that typically gets about 40% of its domestic annual box-office revenue during the summer
’s Marvel Studios and distributed by Disney, raked in $450 million at the global box office on its opening weekend, $185 million of it from theaters in North America, giving it the 11th-best domestic opening for a major motion picture of all time, according to box-office tracker Comscore.
Last year, with studios and moviegoers still trepidatious about emerging coronavirus variants and periodic surges in cases, the summer didn’t really kick off until Memorial Day weekend with sci-fi thriller “A Quiet Place Part II.” But as Covid-19 cases eased and moviegoers began to feel more comfortable returning to indoor entertainments, receipts totaled $1.8 billion last summer—better than the previous summer but still less than half of a typical blockbuster season’s earnings.
Foot traffic at movie theaters means viewers are seeing trailers for coming films, they are exposed to in-theater advertising and they are marketing the theatergoing experience to friends and family by word of mouth. , was co-produced by Marvel but distributed by Sony Pictures Entertainment under the terms of an agreement struck before Disney acquired Marvel Studios in 2009. The Spider Man film has so far grossed $805 million domestically and nearly $1.9 billion world-wide.
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