Why are Gen Zs — TikTok’s primary demographic, famed for their leftist political ideology — obsessing over such an exclusionary concept?
Photo-Illustration: by The Cut; Photos: Getty Images, Shutterstock While scrolling through TikTok under the guise of anthropological research, I happened to come across a slideshow of Scandi-looking girls in crisp white shirts, some posing beside a horse, others lolling against vintage convertibles. The accompanying hashtag? #oldmoney. After some digging, I discovered that the aspirational aesthetic is dedicated to the lifestyle that comes courtesy of generational wealth.
The majority of TikTok’s #OldMoney videos are slideshows of reference photos depicting these women, sometimes playing croquet on the grounds of English country estates, or young men in coats and tails at Ivy League college functions. Aperol spritz or red-wine-fueled European vacations are also abundant — Monaco and Lake Como are popular options, as are Tuscan vineyards — often set to Lana Del Rey’s dulcet tones.
Pop-culture examples include the likes of Charlotte York’s former WASP husband Trey MacDougal in Sex and the City, Warner Huntington III in Legally Blonde, and the majority of Gossip Girl’s principal characters. The proprietors of old money are the OG gatekeepers, renowned for working overtime to keep it in the family.
As the creator behind @oldmoneyaddicted put it, “We are going back to the refined and subdued aesthetic of old wealth instead of the extravagant and show-off attitude of new money. People aspire to be better and do better and are likely attracted to the education, manners, and way of life of other times.”
Why do people want to look rich? Unfortunately, looking wealthy allows you to navigate the world differently, priming you for opportunities us normies are often sequestered from. Socialite Anna Delvey, for instance, utilized her appearance to con so many people that she managed to cultivate a whole new life.
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