Diversity Is Growing Among Santa Claus Entertainers

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Diversity Is Growing Among Santa Claus Entertainers
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Many of Santa’s helpers are already making visits around North Texas and they are making sure all children feel included.

The need for more Santa entertainers, in general, is growing.

"The demand is through the roof,” Fort Worth-based HireSanta.com founder Mitch Allen said. “We have the demand up 30% over last year and up over 120% of pre-pandemic levels."It's all about making sure all children, no matter their differences, feel included. "You know it's a cultural experience,” Graves said. “We all have different cultures and it's very important for every child to do what we can to make them happy. That's the most important thing to all of us Santas.

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