Disney+ to close in on Netflix with Verizon promotion

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Disney+ to close in on Netflix with Verizon promotion
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Walt Disney Co's launch of its Disney+ streaming service will get a boost o...

- Walt Disney Co’s launch of its Disney+ streaming service will get a boost of about 50 million U.S. subscribers through a promotion with Verizon Communications Inc, the telecom provider said on Tuesday.

Disney shares rose 1.7% to close at $132.55, and Verizon was barely changed at $60.76 on the New York Stock Exchange. Netflix Inc shares fell 4.3% to $266.03 on Nasdaq.Verizon said all its new and existing unlimited wireless customers, as well as new Fios and 5G Home internet customers, will be eligible for a free, one-year subscription to Disney+. The service will cost regular subscribers $7 monthly or $70 annually. A bundle that includes ESPN+ and Hulu will cost $13 a month.

Verizon and Disney are taking a page out of Apple Inc’s playbook by giving a free year’s worth of the video service, to quickly build a subscriber base.to Apple TV+ for all purchasers of new Macs, iPhones and Apple TV devices. The service is set to launch on Nov. 1. Analysts at research firm Cowen noted that Verizon recently reduced the price of its unlimited plans by $5 per month to encourage customer uptake in preparation for 5G.

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