.jbarro paid $194 for a one-day Disneyland pass. But here’s what he got for it
Photo: Salvatore Romano/NurPhoto via Getty Images The successful launch of the Disney+ streaming service has been getting a lot of attention and boosting the Walt Disney Company’s stock price, but that’s not the only bright spot in the company’s recent performance.
Until 2016, Disney park ticket prices were the same every day, but now prices are tiered based on they day you visit into “value,” “regular,” and “peak.” The company frames this as a matter of “yield management” — using low prices to push guests to visit on off-season Tuesdays and high prices to make the parks less oppressively crowded on summer Saturdays — but in practice, Disneyland’s base ticket price on “value” days is sharply higher than the any-day ticket price just a few years ago .
But for this high price, I did get an experience that was a lot more seamless with a lot less waiting than I remember from Disney parks in my childhood, and not just because of relatively light crowds. The MaxPass offering meant my friends and I could take out our phones at noon, standing inside the new, Star Wars–themed Galaxy’s Edge area at Disneyland Park, and make a reservation for a 6:30 p.m.
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