Disney rolled out its new ad-supported Disney+ subscription, an attempt to revitalize its flagship streaming service that the company has said lost more than $8 billion over the past three years
The launch of Disney+ has brought a bit of magic to a company whose stock had taken a nosedive after the coronavirus shut down theme parks and movie theaters. WSJ explains how Disney’s streaming platform has become a top competitor in an already crowded field. Photo illustration: Jacob Reynolds/WSJWalt Disney Co.
Disney is charging $7.99 a month for the version of Disney+ with ads. The ad-free version will now cost $10.99 a month, up from $7.99. More than 100 advertisers have signed up for the new program, according to Disney.
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