Disney Plans TV Upfront Shake Up While Networks Plot 2022 Return to In-Person Events (EXCLUSIVE)
WarnerMedia is making plans for a presentation that can be attended in person or watched virtually, says JP Colaco, head of the company’s advertising sales, in an interview, and will remain flexible to accommodate advertisers’ needs.
Without the big events, which cost millions and are undergirded by complex logistics, the networks are left without a major calling card for one of their top business tasks: luring billons of dollars from top marketers that range from Apple to Zyrtec.for their 2021-2022 primetime schedules, compared with between $9.6 billion and $10.8 in the previous season.
But the TV companies also have more varied inventory to sell. A significant chunk of the ad dollars once earmarked for linear primetime TVthat include Disney’s Hulu, WarnerMedia’s HBO Max, NBCU’s Peacock, Fox’s Tubi, ViacomCBS’ Paramount Plus and Discovery’s Discovery Plus.
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