$270 for a popcorn bucket? Disney merch is a 'cocktail for capitalism,' and fans are here for it
The wait time in the queue at Walt Disney World’s Epcot theme park was more than six hours, the kind of line that forms for the debut of a high-end attraction.
featuring the dragon on its TikTok channel, which has more than 4.3 million followers, it kicked off the kind of fan frenzy that erupts occasionally over Disney memorabilia.The buckets went on sale at Epcot’s International Festival of the Arts, which opened Jan. 14 and runs through Feb. 21. They sold out by Jan. 17. They’re still selling on the online bidding site EBay for as much as $145.
Beaven estimates she has spent more than $2,500 on her collection, which includes several hundred Mickey Mouse-shaped figurines that are emblazoned with the faces of other Disney characters. Merchandise sales typically generate about 20% of theme park revenue, industry experts said. That surges when parks offer new souvenirs, clothes and hats that are tied to the opening of a new attraction, an anniversary, the launch of new characters or a holiday celebration.
Through advertising, she said, Disney promotes the idea that fans are not standing in line to buy merchandise — they are buying childhood memories of park visits or beloved Disney characters. Most special merchandise is sold in the park to encourage return visits by fans, she said. Disney also spreads the offerings across several locations within the park to minimize the hours-long queues.
Vinyl figurines called Funko Pop! have become popular among Disney collectors and sell secondhand for thousands of dollars.
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