Internal videos used to train sales employees star re-animated characters from past Disney franchise hits like the Incredibles and Big Hero 6.
, including Hulu). “We’re leaning into Hulu’s viewer first ad formats and marrying those with Disney’s long history of connecting with our fans. Way before anyone else, Hulu mined the data on how viewers watch, and then pioneered non-disruptive ad formats with pause and binge ads that respond to viewer behaviors,” says Baymax in the character’s signature, uninflected voice. “As you can see, it works. We see a 68% lift in ad recall.
Another video in the same genre of corporate horror includes the Muppets characters Bunsen and Beaker. Previously, Disney also released a Star Wars-themed video that mentioned credit card and “survey-based pharma data,” according to Vice.
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