Comcast-owned European pay TV giant Sky and Discovery have struck a new and expanded multi-year carriage deal covering the U.K., Ireland, Germany and Austria. Details:
Comcast-owned European pay TV giant Sky and Discovery have struck a new and expanded multi-year carriage deal covering the U.K., Ireland, Germany and Austria.
"Discovery’s portfolio of real-life entertainment channels, including Discovery Channel, will continue to be showcased across the Sky platforms in the U.K., and on the Sky Deutschland platforms in Germany and Austria," the companies said. "The Discovery Channel will continue to be available on the Now TV [streaming] platform in the U.K. and Sky Ticket in Germany."
As part of the deal, Sky’s advertising sales arm Sky Media and Discovery renewed their sales partnership in the U.K. and Ireland, vowing to also create "new opportunities for advertisers in VOD and via [Sky ad targeting platform] AdSmart."
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