DirecTV has struck a deal with Amazon Prime Video to air Thursday Night Football games in over 300,000 sports bars, restaurants, hotels and other venues outside of homes.
Details:
DirecTV for business will deliver the 17 games, in conjunction with their pregame, halftime and postgame coverage, to a series of recognized national chains, as well as local bars, casinos and sports books, retail locations, hotels, and more DirecTV said Tuesday. Only venues that have commercial accounts with DirecTV can receive access to the games. The deal does not apply to residential DirecTV subscribers.that an entire rights package will be made available exclusively via a streaming platform.
While streaming presents enormous opportunities for the industry moving forward, including one day the opportunity to pair programming with things like real-time betting opportunities, it currently presents some risks. Many venues haven't upgraded their television hardware or internet packages yet to accommodate streaming television. Some venues in places where broadband penetration is still low, may not be able to offer solid streaming access to customers.As more sports rights move to streaming, partnerships with traditional television providers like this one allow leagues to maximize potential viewership.
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