Dior tapped Brigitte Niedermair for the ads, inspired by the pop universe of Italian artist Anna Paparatti.
For spring, she captured models Sofia Steinberg, Maryel Uchida, Sculy Meija and Naomi Dioh against graphic backdrops in keeping with the set of: a ‘60s-era nightclub based on Paparatti’s 1964 painting “The Game of Nonsense.”
The wardrobe features bold colorblocking in shades of yellow, green, pink and orange. Outfits are inspired by former Dior designer Marc Bohan’s Slim Look collection, presented in 1961, and some looks feature oversize prints of exotic animals, borrowed from the house’s signature Toile de Jouy and blown up to abstract proportions.Featured accessories include pieces from the athletic-inspired Dior Vibe collection and micro versions of the Lady Dior handbag.
France Dernières Nouvelles, France Actualités
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