Bank of America's investments in its digital platform have been paying off with increased engagement:
earnings, demonstrating that investments in its digital platform have been paying off in the form of increased engagement.in the US has made new users hard to come by. BofA counts 37 million active digital banking users, 27.1 million of whom use mobile banking: That's a 9% annual increase in active mobile banking users, consistent sequentially with growth inStill, it's a slight deceleration from the 12% annual growth BofA saw in active mobile users in Q1 2018, when it counted 24.
Despite that slight deceleration in user growth, BofA saw healthy engagement on its digital channels, with 1.5 billion mobile logins, up from 1.4 billion mobile logins in Q1 2018. And, notably, 51% of all digital sales came from mobile, up from 26% in Q1 2018.Erica, the bank's in-app virtual voice assistant, performed well in Q1 2019. The voice assistant now counts 6.3 million users who have completed 39 million interactions. For context, Erica counted 4.
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