Digital Disruption Shifts TV Sales Plans at Markets Like Mipcom

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Digital Disruption Shifts TV Sales Plans at Markets Like Mipcom
France Dernières Nouvelles,France Actualités
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With the majority of big global TV distributors opting out of a physical presence at Mipcom, the flashy stands have been replaced by snazzy digital platforms showcasing content rolling out starting…

With the majority of big global TV distributors opting out of a physical presence at, the flashy stands have been replaced by snazzy digital platforms showcasing content rolling out starting this fall.

Rather than replacing events such as Mipcom, Creasey maintains that the online showcase is a “natural evolution” of a platform that the indie had been building long before the pandemic, because immersing buyers in content, he adds, is now “a year-round job.” This strategy, he adds, relies on constant conversations and formalized partnerships with content creators, platforms and broadcasters.

LGI’s autumn slate includes one-off documentary “Feed Me,” about the subculture of feederism, and scripted SBS teen mystery series “The Tailings.”

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