.Bakkt plans to discontinue its consumer-facing app to shift its focus toward its B2B tech services. By JamieCrawleyCD
with the aim of integrating crypto holdings with other digital assets such as airline miles, gift cards and loyalty points. Partnerships with firms like Starbucks, Best Buy and Choice Hotels accompanied the app's launch.acquiring crypto trading infrastructure firm Apex Crypto
in November last year. Apex Crypto assists other firms with execution, clearing, custody, cost basis and tax services. The move illustrates how some crypto firms are moving away from consumer-facing products as regulators increasingly subject retail-based platforms
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